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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Choi, Jeonghye"
~person:"Kim, Kyung Hoon"
~person:"Martin, Drew"
~person:"Seo, Yuri"
~person:"Valette-Florence, Pierre"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Strategic management"
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Brand management
Consumer behaviour
Strategic management
Konsumentenverhalten
49
Markenführung
20
Luxury goods
19
Luxusgüter
19
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Markenimage
13
Internet marketing
10
Online-Marketing
10
Social Web
10
Social web
10
Fashion
9
Innovation
9
Innovation management
9
Innovationsmanagement
9
Mode
9
Customer value
7
Kundenwert
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Marketing management
7
Marketingmanagement
7
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6
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6
Markenartikel
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Sustainability
6
Advertising effects
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Customer satisfaction
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Einzelhandel
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Firm performance
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Holiday behaviour
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Kundenzufriedenheit
5
Online retailing
5
Online-Handel
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Retail trade
5
Strategisches Management
5
Tourism
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55
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56
Aufsatz in Zeitschrift
56
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1
Collection of articles of several authors
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English
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Choi, Jeonghye
Kim, Kyung Hoon
Martin, Drew
Seo, Yuri
Valette-Florence, Pierre
Vrontis, Demetris
Laroche, Michel
30
Ko, Eunju
23
Melewar, T. C.
18
Cleveland, Mark
16
Gupta, Suraksha
16
Diamantopoulos, Adamantios
14
Foroudi, Pantea
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Dennis, Charles
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Veloutsou, Cleopatra
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Merchant, Altaf
9
Septianto, Felix
9
Sharma, Piyush
9
Spielmann, Nathalie
9
Beatty, Sharon E.
8
Mattila, Anna S.
8
Merrilees, Bill
8
Rose, Gregory
8
Roy, Sanjit
8
Shukla, Paurav
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Buil, Isabel
7
De Chernatony, Leslie
7
Geuens, Maggie
7
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Competitiveness review : CR
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The journal of brand management : an international journal
7
Global business & economics review
6
Journal for global business advancement : JGBA
6
International marketing review
4
Journal of transnational management : the official journal of the International Management Development Association
4
The journal of product & brand management
4
World review of entrepreneurship, management and sustainable development
4
Journal of consumer behaviour : an international research review
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
International journal of organizational analysis
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of Asia Business Studies
2
Journal of advertising
2
Journal of international management
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Technological forecasting & social change : an international journal
2
The journal of services marketing
2
Are you ready? : preparing for international operations
1
Australasian marketing journal
1
Business models for strategic innovation : cross-functional perspectives
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Digital advertising : theory and research
1
Ekonomski pregled
1
EuroMed journal of business
1
European journal of cross-cultural competence and management
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurship and small business : IJESB
1
International journal of human resource management
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
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1
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
2
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
Saved in:
3
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
4
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
5
How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed
;
Valette-Florence, Pierre
;
Cova, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
8
Sentiment change and negative herding : evidence from microblogging and news
Kim, Jikyung
;
Dong, Hang
;
Choi, Jeonghye
;
Chang, Sue Ryung
- In:
Journal of business research : JBR
142
(
2022
),
pp. 364-376
Persistent link: https://www.econbiz.de/10013168299
Saved in:
9
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
10
Special issue: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
(
ed.
);
Rossi, Matteo
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013429393
Saved in:
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