"All you need is love" from product design value perception to luxury brand love : an integrated framework
Year of publication: |
2022
|
---|---|
Authors: | Hemonnet-Goujot, Aurélie ; Valette-Florence, Pierre |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 1463-1475
|
Subject: | Brand Love | Consumer–Brand Relationship | Product design | Value Theory | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktgestaltung | Markenführung | Brand management | Emotion | Gesellschaft | Society |
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