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~isPartOf:"Competitiveness review : an international business journal incorporating Journal of global competitiveness"
~isPartOf:"IMF country report"
~isPartOf:"Working paper"
~person:"Alserhan, Baker Ahmad"
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Naming business : names as drivers of brand value
Alserhan, Baker Ahmad
;
Alserhan, Zeid Ahmad
- In:
Competitiveness review : an international business …
22
(
2012
)
4
,
pp. 329-342
Persistent link: https://www.econbiz.de/10009583134
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