Naming business : names as drivers of brand value
Baker Ahmad Alserhan; Zeid Ahmad Alserhan
| Year of publication: |
2012
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|---|---|
| Authors: | Alserhan, Baker Ahmad ; Alserhan, Zeid Ahmad |
| Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 22.2012, 4, p. 329-342
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| Subject: | Markenführung | Brand management | Produktdifferenzierung | Product differentiation | Markenimage | Brand image | Vereinigte Arabische Emirate | United Arab Emirates |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009583134