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~isPartOf:"Competitiveness review : an international business journal incorporating Journal of global competitiveness"
~person:"Fields, Courtney L."
~person:"Grunert, Klaus G."
~subject:"Brand management"
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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