Branding : perceptual effects on consumer evaluations
J. Robert Field; Blaise J. Bergiel; J. Martin Giesen; Courtney L. Fields
| Year of publication: |
2012
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|---|---|
| Authors: | Field, J. Robert ; Bergiel, Blaise ; Giesen, J. Martin ; Fields, Courtney L. |
| Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 22.2012, 3, p. 251-260
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| Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Handelsmarke | Store brand | Backwaren | Bakery product | Experiment | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570847