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~isPartOf:"Competitiveness review : an international business journal incorporating Journal of global competitiveness"
~subject:"Place marketing"
~type_genre:"Article in journal"
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
Journal of business research : JBR
18
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
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International review on public and non-profit marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of brand management : an international journal
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Qualitative market research : an international journal
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International journal of leisure and tourism marketing : IJLTM
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International journal of wine business research : IJWBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Public management review
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Africa journal of management
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Annals of tourism research : ATR ; a social sciences journal
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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International journal of Indian culture and business management : IJICBM
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International journal of business and globalisation : IJBG
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International journal of hospitality management
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Journal of destination marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram
;
Berger, Ron
;
Jaffe, Eugene D.
- In:
Competitiveness review : an international business …
24
(
2014
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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