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~isPartOf:"Computable : economisch en technisch maandblad op het gebied van computers en overige automatiseringssystemen"
~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~person:"Aiello, Gaetano"
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Computable : economisch en technisch maandblad op het gebied van computers en overige automatiseringssystemen
Fortune
Journal of business research : JBR
PC-Praxis
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Managing Sustainability : Perspectives From Retailing and Services
1
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ECONIS (ZBW)
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
4
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Perderzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
Saved in:
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