Luxury brand strategies and customer experiences : contributions to theory and practice
Year of publication: |
December 2016
|
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Authors: | Ko, Eunju ; Phau, Ian ; Aiello, Gaetano |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5749-5752
|
Subject: | Luxury brand strategies | Luxury customer experience | Social media and digital marketing | Value co-creation | Ingredient branding | Luxury retailing | Luxusgüter | Luxury goods | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade |
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