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~isPartOf:"Computer games as educational and management tools : uses and approaches"
~isPartOf:"Journal of advertising research"
~subject:"Video game"
~subject:"Virales Marketing"
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Video game
Virales Marketing
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Computer games as educational and management tools : uses and approaches
Journal of advertising research
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
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ECONIS (ZBW)
20
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation
Renard, Damien
;
Darpy, Denis
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 173-181
Persistent link: https://www.econbiz.de/10011709380
Saved in:
3
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall
;
Schiller, Shu Z.
;
Galletta, Dennis
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
Saved in:
4
Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
5
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
6
Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent
;
Lin, Jhih-Syuan
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 484-498
Persistent link: https://www.econbiz.de/10009383699
Saved in:
7
The education value of digital games : possibilities and limitations of the use of digital games as educational tools (the Spore case)
Correia, Ana Castro
;
Oliveira, Lia Raquel
- In:
Computer games as educational and management tools : …
,
(pp. 86-102)
.
2011
Persistent link: https://www.econbiz.de/10009296293
Saved in:
8
Games and simulations in distance learning : the AIDLET model
Bidarra, José
;
Rothschild, Meagan
;
Squire, Kurt
- In:
Computer games as educational and management tools : …
,
(pp. 67-85)
.
2011
Persistent link: https://www.econbiz.de/10009296295
Saved in:
9
Computer games and libraries
Coelho, Helena
- In:
Computer games as educational and management tools : …
,
(pp. 52-66)
.
2011
Persistent link: https://www.econbiz.de/10009296296
Saved in:
10
Human and virtual beings as equal collaborative partners in computer games
Thomas, Daniel I.
;
Vlacic, Ljubo B.
- In:
Computer games as educational and management tools : …
,
(pp. 23-51)
.
2011
Persistent link: https://www.econbiz.de/10009296324
Saved in:
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