//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~isPartOf:"ERIM report series research in management"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Online-Handel"
~subject:"Produktentwicklung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Online-Handel
Produktentwicklung
Werbung
Computerspiel
17
Video game
17
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
4
Online retailing
4
Social Web
4
Social web
4
Werbewirkung
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Game theory
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Product Placement
3
Product placement
3
Spieltheorie
3
Advertising
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Bundling strategy
2
Innovation
2
Leistungsbündel
2
Markenartikel
2
Markenimage
2
New product development
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
brand placement
2
in-game advertising
2
online games
2
1996-2006
1
Branchenentwicklung
1
more ...
less ...
Online availability
All
Free
3
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
8
Author
All
Franses, Philip Hans
2
Ahern, Lee
1
Bellur, Saraswathi
1
Borrelli, Michael
1
Civelek, Ismail
1
Dardis, Frank E.
1
Eastin, Matthew S.
1
Eggers, J. P.
1
Fraustino, Julia
1
Hernández-Mireles, Carlos
1
Kim, Eunice
1
Liu, Yipeng
1
Marston, Sean R.
1
Mireles, Carlos Hernández
1
Ozuem, Wilson
1
Rietveld, Joost
1
Schmierbach, Mike
1
Teng, Ching-I
1
more ...
less ...
Published in...
All
Computer-mediated marketing strategies : social media and online brand communities
ERIM report series research in management
International journal of electronic commerce : IJEC
Journal of promotion management : JPM
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
6
Electronic commerce research
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Cutting edge international research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Application of gaming in new media marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of industrial organization
2
International journal of innovation management
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Münchener Wirtschaftswissenschaftliche Beiträge : BWL ; discussion paper
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advances in economics education
1
Advertising theory
1
Asia Pacific journal of marketing and logistics
1
BLM-Schriftenreihe
1
Business history review
1
Computer games as educational and management tools : uses and approaches
1
Digital and social media marketing : a results-driven approach
1
Digital innovations for customer engagement, management, and organizational improvement
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Demand heterogeneity and the adoption of platform complements
Rietveld, Joost
;
Eggers, J. P.
-
2016
Persistent link: https://www.econbiz.de/10011438631
Saved in:
2
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
3
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
4
The launch timing of new and dominant multigeneration technologies
Mireles, Carlos Hernández
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665058
Saved in:
5
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
Consumer attitudes toward online video game purchases
Ozuem, Wilson
;
Borrelli, Michael
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 83-112)
.
2015
Persistent link: https://www.econbiz.de/10010481708
Saved in:
8
When should Nintendo launch its Wii? : Insights from a bivariate successive generation model
Franses, Philip Hans
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003338095
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->