Strengthening loyalty of online gamers : goal gradient perspective
Ching-I Teng
| Year of publication: |
2017
|
|---|---|
| Authors: | Teng, Ching-I |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 21.2016/2017, 1, p. 128-147
|
| Subject: | Gamer loyalty | goal gradient theory | online gaming | online loyalty | Beziehungsmarketing | Relationship marketing | Computerspiel | Video game | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2016.1204195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654531