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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~isPartOf:"ERIM report series research in management"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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Werbung
Computerspiel
12
Video game
12
Consumer behaviour
4
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4
Online retailing
4
Social Web
4
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4
E-commerce
3
Electronic Commerce
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Game theory
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online games
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Computer-mediated marketing strategies : social media and online brand communities
ERIM report series research in management
International journal of electronic commerce : IJEC
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
5
Journal of marketing communications
5
Cutting edge international research
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Application of gaming in new media marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising theory
1
Asia Pacific journal of marketing and logistics
1
BLM-Schriftenreihe
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Digital and social media marketing : a results-driven approach
1
Digital innovations for customer engagement, management, and organizational improvement
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
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Explorations in critical studies of advertising
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Handbook of research on effective advertising strategies in the social media age
1
Higher School of Economics Research Paper
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Information systems research : ISR
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Information technology and management
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Demand heterogeneity and the adoption of platform complements
Rietveld, Joost
;
Eggers, J. P.
-
2016
Persistent link: https://www.econbiz.de/10011438631
Saved in:
2
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
3
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
4
Consumer attitudes toward online video game purchases
Ozuem, Wilson
;
Borrelli, Michael
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 83-112)
.
2015
Persistent link: https://www.econbiz.de/10010481708
Saved in:
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