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~isPartOf:"Computers & operations research : and their applications to problems of world concern ; an international journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Aiello, Gaetano"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Commentary"
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Computers & operations research : and their applications to problems of world concern ; an international journal
Journal of business research : JBR
The journal of brand management : an international journal
Managing Sustainability : Perspectives From Retailing and Services
1
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ECONIS (ZBW)
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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