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~isPartOf:"Conference proceedings Trends in Business Communication 2020"
~isPartOf:"Interpretive consumer research : paradigms, methodologies & applications"
~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
~type_genre:"Book section"
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Search: subject_exact:"Cultural identity"
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Konsumentenverhalten
Macroeconomic performance
Consumer behaviour
2
Cultural identity
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Kulturelle Identität
2
Communication
1
Cross-cultural management
1
Culture
1
Deutschland
1
Germany
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Interkulturelles Management
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International marketing
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Internationales Marketing
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Kommunikation
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Kultur
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Market research
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Marktforschung
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Dietrich, Peter
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Kronas, Simona
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Meamber, Laurie
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Venkatesh, Alladi
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Conference proceedings Trends in Business Communication 2020
Interpretive consumer research : paradigms, methodologies & applications
Global consumer behavior
10
Cross-cultural and critical perspectives on brands
6
Analyzing the cultural diversity of consumers in the global marketplace
2
Consumption culture in Europe : insight into the beverage industry
2
Handbook of Islamic marketing
2
Handbook of contemporary marketing in China : theories and practices
2
Handbook of research on international advertising
2
Handbook on cross-cultural marketing
2
Transcultural marketing for incremental and radical innovation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advertising in developing and emerging countries : the economic, political and social context
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Branding and sustainable competitive advantage : building virtual presence
1
Brands and brand management : contemporary research perspectives
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Emerging research on Islamic marketing and tourism in the global economy
1
Ethics and morality in consumption : interdisciplinary perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Global cases on hospitality industry
1
Global marketing strategies for the promotion of luxury goods
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of brand relationships
1
Handbook of developments in consumer behaviour
1
Handbook of doing business in South East Europe
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
International marketing ; Vol. I
1
International marketing ; Vol. IV
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Internationalisierung von Vertrieb und Handel
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Luxury marketing : a challenge for theory and practice
1
Marketing and multicultural diversity
1
Marketing in the new global order : challenges and opportunities
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The effect of culture on sustainable consumer behavior in Spain and Germany : a suggestion for a culturally sensitive communication management
Dietrich, Peter
;
Kronas, Simona
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 19-43)
.
2021
Persistent link: https://www.econbiz.de/10012659135
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2
Ethnoconsumerist methodology for cultural and cross-cultural consumer research
Meamber, Laurie
;
Venkatesh, Alladi
- In:
Interpretive consumer research : paradigms, …
,
(pp. 87-108)
.
2001
Persistent link: https://www.econbiz.de/10001613032
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