Ethnoconsumerist methodology for cultural and cross-cultural consumer research
Year of publication: |
2001
|
---|---|
Authors: | Meamber, Laurie ; Venkatesh, Alladi |
Published in: |
Interpretive consumer research : paradigms, methodologies & applications. - Copenhagen [u.a.] : Handelshøjskolens Forlag, ISBN 87-16-13491-5. - 2001, p. 87-108
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Kultur | Culture | Marktforschung | Market research | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
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