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~isPartOf:"Constituting managements : markets, meanings, and identities"
~source:"econis"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
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Constituting managements : markets, meanings, and identities
Psychology & marketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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The journal of brand management : an international journal
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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/ Meinald T. Thielsch ... (Hrsg.)
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A master class in brand planning : the timeless works of Stephen King
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Dexterity in global business : a cross-dimensional analysis
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Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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Essays on the effects of brand names and prices on consumer behavior
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Handbook of research on effective advertising strategies in the social media age
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The subjectivity of segmentation and the segmentation of subjectivity
Sturdy, Andrew
- In:
Constituting managements : markets, meanings, and identities
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(pp. 73-96)
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1996
Persistent link: https://www.econbiz.de/10001292971
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