The subjectivity of segmentation and the segmentation of subjectivity
Year of publication: |
1996
|
---|---|
Authors: | Sturdy, Andrew |
Other Persons: | Knights, David (contributor) |
Published in: |
Constituting managements : markets, meanings, and identities. - Berlin [u.a.] : de Gruyter, ISBN 3-11-014454-9. - 1996, p. 73-96
|
Subject: | Marketingmanagement | Marketing management | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Theorie | Theory | Welt | World |
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