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~isPartOf:"Consumer Behavior Collection"
~isPartOf:"The journal of brand management : an international journal"
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~subject:"Customer value"
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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