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~isPartOf:"Consumer brand relationships : meaning, measuring, managing"
~subject:"Brand image"
~subject:"Luxury goods"
~type_genre:"Book section"
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Brand image
Luxury goods
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Brand management
8
Consumer behaviour
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8
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Ahuvia, Aaron
1
Albert, Noël
1
Barker, Ryan
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Damay, Coralie
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Ezan, Pascale
1
Gollety, Mathilde
1
Hegner, Sabrina
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Hémar-Nicolas, Valérie
1
Ivens, Björn Sven
1
Kretz, Gachoucha
1
Leischnig, Alexander
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Merunka, Dwight
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Peacock, Jeffrey
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Pruyn, Ad
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Consumer brand relationships : meaning, measuring, managing
The Oxford handbook of luxury business
13
Luxury marketing : a challenge for theory and practice
11
Brand management ; Vol. 3
8
Brand management ; Vol. 4
6
Sustainable Luxury : An International Perspective
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Country of origin effect : looking back and moving forward
5
Psychology of branding
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Brand management ; Vol. 1
4
Cross-cultural and critical perspectives on brands
4
Developing successful global strategies for marketing luxury brands
4
Global luxury : organizational change and emerging markets since the 1970s
4
Luxury marketing, sustainability and technology : the future of luxury management
4
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand management in emerging markets : theories and practice
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Building consumer-brand relationship in luxury brand management
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Handbook on brand and experience management
3
International marketing ; Vol. 2
3
Marketing in the new global order : challenges and opportunities
3
Marketing-mix strategies - product strategy and promotion strategy
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Strong brands, strong relationships
3
Sustainable luxury : managing social and environmental performance in iconic brands
3
The evolution of brands : from signals of quality to storehouses of trust
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Challenges and trends in modern banking
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Corporate brand and corporate reputation
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
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Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
2
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
3
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
4
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
5
Evolution of luxury brand love intensity over time
Kretz, Gachoucha
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 55-80)
.
2015
Persistent link: https://www.econbiz.de/10011279724
Saved in:
6
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
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