Role of brands when children share snacks
Valérie Hémar-Nicolas, Mathilde Gollety, Coralie Damay, and Pascale Ezan
| Year of publication: |
2015
|
|---|---|
| Authors: | Hémar-Nicolas, Valérie ; Gollety, Mathilde ; Damay, Coralie ; Ezan, Pascale |
| Published in: |
Consumer brand relationships : meaning, measuring, managing. - Basingstoke : Palgrave Macmillan, ISBN 978-1-349-49101-8. - 2015, p. 123-145
|
| Subject: | Kinder | Children | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Jugendliche | Youth |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011279720