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~isPartOf:"Consumer psychology in a social media world"
~isPartOf:"Handbook of research on the platform economy and the evolution of e-commerce"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
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Consumer psychology in a social media world
Handbook of research on the platform economy and the evolution of e-commerce
Premier reference source
13
The Routledge companion to digital consumption
13
SpringerLink / Bücher
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Internet advertising : theory and research
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Contemporary research in e-branding
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Handbook of social media management : value chain and business models in changing media markets
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Springer Proceedings in Business and Economics
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The connected customer : the changing nature of consumer and business markets
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Global consumer behavior
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Transforming gaming and computer simulation technologies across industries
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
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Leveraging consumer behavior and psychology in the digital economy
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Aspekte der Digitalisierung in Banken
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Cases on strategic social media utilization in the nonprofit sector
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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Contemporary research in e-marketing ; 2
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Harvard business review : HBR
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Organizations and social networking : utilizing social media to engage consumers
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Organizing the new industrial economy
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Structural equation modeling approaches to e-service adoption
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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1
Merchants competing on e-commerce platforms : influencing factors on buying behavior
Wohllebe, Atilla
- In:
Handbook of research on the platform economy and the …
,
(pp. 204-230)
.
2021
Persistent link: https://www.econbiz.de/10012705017
Saved in:
2
Customer satisfaction towards online shopping by empirical validation of self-determination theory
Tandon, Urvashi
;
Ertz, Myriam
- In:
Handbook of research on the platform economy and the …
,
(pp. 177-203)
.
2021
Persistent link: https://www.econbiz.de/10012705013
Saved in:
3
A look at the new online consumer behavior on social media platforms
Rosário, Albérico Travassos
- In:
Handbook of research on the platform economy and the …
,
(pp. 344-369)
.
2021
Persistent link: https://www.econbiz.de/10012705057
Saved in:
4
Effectiveness of social interactivity in merchant websites on emotional and behavioral responses : study of the anthropomorphic virtual agent and the commercial discussion forum
Ben Saad, Sihem
;
Choura, Fatma
- In:
Handbook of research on the platform economy and the …
,
(pp. 324-342)
.
2021
Persistent link: https://www.econbiz.de/10012705051
Saved in:
5
Overview, framework, and research propositions of secondhand exchange in the platform economy
Armstrong Soule, Catherine A.
;
Hanson, Sara
- In:
Handbook of research on the platform economy and the …
,
(pp. 129-152)
.
2021
Persistent link: https://www.econbiz.de/10012705001
Saved in:
6
Shipment tracking, delivery speed, and product presentation as antecedents of repurchase intention : predictors of online shopping repurchase intention
Tandon, Urvashi
- In:
Handbook of research on the platform economy and the …
,
(pp. 231-250)
.
2021
Persistent link: https://www.econbiz.de/10012705027
Saved in:
7
The effects of goal publicity on goal persistence in the social media world
Jiao, Jinfeng Jenny
;
Cole, Catherine A.
- In:
Consumer psychology in a social media world
,
(pp. 111-131)
.
2016
Persistent link: https://www.econbiz.de/10011586340
Saved in:
8
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
9
Resistance to electronic word of mouth as a function of the message source and context
Powell Mantel, Susan
;
Cronley, Maria L.
;
Cohen, Jeffrey L.
- In:
Consumer psychology in a social media world
,
(pp. 40-52)
.
2016
Persistent link: https://www.econbiz.de/10011586220
Saved in:
10
Consumer behavior in the social media marketplace : platform personality matters
Towns, Marlene Morris
- In:
Consumer psychology in a social media world
,
(pp. 91-110)
.
2016
Persistent link: https://www.econbiz.de/10011586332
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