Motivations for consumer engagement with social media
Year of publication: |
2016
|
---|---|
Authors: | Buechel, Eva C. ; Berger, Jonah |
Published in: |
Consumer psychology in a social media world. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-7656-4694-1. - 2016, p. 3-22
|
Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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