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~isPartOf:"Consumer-brand relationships : theory and practice"
~person:"Albrecht, Carmen-Maria"
~person:"Bruhn, Manfred"
~subject:"Markenartikel"
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Albrecht, Carmen-Maria
Bruhn, Manfred
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Consumer-brand relationships : theory and practice
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
European journal of marketing : EJM
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ECONIS (ZBW)
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Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
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2
Conceptualizing and measuring brand relationship quality
Bruhn, Manfred
;
Hadwich, Karsten
;
Eichen, Falko
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 165-183)
.
2012
Persistent link: https://www.econbiz.de/10014566660
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