Conceptualizing and measuring brand relationship quality
Manfred Bruhn, Falko Eichen, Karsten Hadwich, and Sven Tuzovic
| Year of publication: |
2012
|
|---|---|
| Authors: | Bruhn, Manfred ; Hadwich, Karsten ; Eichen, Falko ; Tuzovic, Sven |
| Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 165-183
|
| Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566660