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~isPartOf:"Contemplating corporate marketing, identity and communication"
~isPartOf:"International journal of selection and assessment"
~isPartOf:"Journal of business research : JBR"
~person:"Balmer, John M.T."
~subject:"Brand architecture"
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Balmer, John M.T.
Balmer, John M. T.
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Contemplating corporate marketing, identity and communication
International journal of selection and assessment
Journal of business research : JBR
European Journal of Marketing
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
The journal of brand management : an international journal
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Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
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