Quo vadis corporate marketing?
Year of publication: |
2021
|
---|---|
Authors: | Podnar, Klement ; Balmer, John M.T. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 642-646
|
Subject: | Corporate marketing | Corporate marketing orientation | Corporate brand | Corporate communication | Corporate identity | Corporate image | CSR | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Markenarchitektur | Brand architecture | Marketing | Markenführung | Brand management |
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