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~isPartOf:"Contemplating corporate marketing, identity and communication"
~subject:"Corporate reputation"
~subject:"Strategisches Management"
~type_genre:"Aufsatz im Buch"
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Corporate reputation
Strategisches Management
Corporate culture
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Firmenimage
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Unternehmenskultur
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1950-2009
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Bibliometrics
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Brand architecture
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Balmer, John M. T.
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Contemplating corporate marketing, identity and communication
Organizational identity in practice
12
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
6
Facets of corporate identity, communication, and reputation
4
Corporate brand and corporate reputation
3
Change Management in der Praxis : Beispiele, Methoden, Instrumente
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Global business strategies in crisis : strategic thinking and development
2
Handbuch Unternehmenskommunikation
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Image theory : theoretical and empirical foundations
2
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
2
Strategisches Management zwischen Globalisierung und Regionalisierung
2
The Oxford handbook of organizational identity
2
Value in due diligence : contemporary strategies for merger and acquisition success
2
'Making sense' of human resource management in China : economy, enterprises and workers
1
Aspekte ressourcenorientierter Unternehmensführung
1
Auf dem Weg zur europäischen Unternehmensführung : ein Lesebuch für Manager und Europäer
1
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
Brand management ; Vol. 4
1
Building corporate identity, image and reputation in the digital era
1
Business Excellence in technologieorientierten Unternehmen
1
CSR und Innovationsmanagement : gesellschaftliche Verantwortung als Innovationstreiber und Wettbewerbsvorteil
1
Case studies and conversations
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Challenges of European employment relations : employment regulation, trade union organization, equality, flexicurity, training and new approaches to pay
1
Contemporary approaches of international business management, economics, and social research
1
Contemporary corporate strategy : global perspectives
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate culture in China and Japan
1
Corporate reputation : managing opportunities and threats
1
Cultural translation of management philosophy in Asian companies : its emergence, transmission, and diffusion in the global era
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital strategies and organizational transformation
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Diversity in organizations : concepts and practices
1
Dynamic strategic resources : development, diffusion and integration
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Effektives Stiftungshandeln : Strategien und Tipps nicht nur für Krisenzeiten ; Dokumentation des Sonderkongresses "Perspektive 2015 - Stiftungshandeln in Schwierigen Zeiten" vom 23. bis 24. September 2009 in Hildesheim
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Exploring how organizational identity is affected by the arrival of new members
Illia, Laura
- In:
Contemplating corporate marketing, identity and …
,
(pp. 73-90)
.
2010
Persistent link: https://www.econbiz.de/10008658058
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2
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemplating corporate marketing, identity and …
,
(pp. 36-48)
.
2010
Persistent link: https://www.econbiz.de/10008658062
Saved in:
3
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
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