Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing
John M. T. Balmer
| Year of publication: |
2010
|
|---|---|
| Authors: | Balmer, John M. T. |
| Published in: |
Contemplating corporate marketing, identity and communication. - Abingdon [u.a.] : Routledge, ISBN 978-0-415-57743-4. - 2010, p. 3-35
|
| Subject: | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | 1950-2009 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658063