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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Journal of marketing for higher education"
~subject:"Consumer behaviour"
~subject:"Students"
~subject:"Studium"
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Consumer behaviour
Students
Studium
Studierende
263
Higher education institution
106
Hochschule
106
Betriebswirtschaftsstudium
80
Graduate business education
80
University education
56
E-Learning
46
E-learning
46
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38
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38
USA
38
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38
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35
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35
higher education
33
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28
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28
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26
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26
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25
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24
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23
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23
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23
Social web
23
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22
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22
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22
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20
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marketing education issues
20
learning approaches and issues
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experiential learning techniques
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Ackerman, David S.
6
Gross, Barbara L.
4
Chaloupka, Frank J.
3
Cummins, Shannon
3
Meuter, Matthew L.
3
Mills, Adam J.
3
Peltier, James
3
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3
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3
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2
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2
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2
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2
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2
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2
Chapman, Kenneth J.
2
Clarke, Irvine
2
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2
Cross, James
2
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El Alfy, Shahira
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2
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2
Meyerhoefer, Chad D.
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2
O'Reilly, Kelley
2
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2
Perin, Marcelo Gattermann
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing education : JME
Journal of marketing for higher education
Economics of education review
332
Discussion paper series / IZA
321
Journal of education for business
293
NBER working paper series
260
Working paper / National Bureau of Economic Research, Inc.
208
IZA Discussion Paper
203
NBER Working Paper
197
The international journal of management education
157
Journal of career development
154
Journal of the Academy of Business Education : JABE
115
Journal of vocational behavior
112
CESifo working papers
99
Education economics
96
Journal of teaching in international business
78
Journal of management education : a publication of the Organizational Behavior Teaching Society
74
The journal of economic education
64
Journal of accounting education
62
Journal of business ethics : JOBE
62
Business education & accreditation : BEA
57
Issues in accounting education
56
Journal of management education : the official publication of the Organizational Behavior Teaching Society
56
Applied economics
55
Academy of Management learning & education : AMLE
50
Working paper
50
Applied economics letters
49
Advances in accounting education : teaching and curriculum innovations
46
Journal of economic behavior & organization : JEBO
44
Journal of financial education
44
Labour economics : official journal of the European Association of Labour Economists
43
Journal of public economics
42
Journal of business research : JBR
38
Journal of human resources : JHR
38
OECD Education Statistics
38
CESifo Working Paper Series
37
Discussion paper
37
International journal of education economics and development
37
Administrative Sciences : open access journal
33
China economic review : an international journal
33
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ECONIS (ZBW)
263
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263
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1
Student satisfaction : the role of expectations in mitigating the pain of paying fees
Khan, Jashim
;
Hemsley-Brown, Jane
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 178-200
Persistent link: https://www.econbiz.de/10014566955
Saved in:
2
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
3
Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo
;
Khliefat, Aahed
;
Alzghoul, Yahya A.
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
Saved in:
4
A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.
;
Nadeau, John
;
Bélanger, Charles H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
Saved in:
5
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
6
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future students' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
7
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
8
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
9
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
10
Gender differences in graduate student views on the professional climate in economics
May, Ann Mari
;
McGarvey, Mary G.
;
Toshmatova, Muazzam
- In:
Contemporary economic policy : a journal of Western …
42
(
2024
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10014532326
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