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~isPartOf:"Contemporary issues in digital marketing"
~subject:"Virales Marketing"
~type_genre:"Conference paper"
~type_genre:"Working Paper"
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Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino
;
Valentini, Chiara
- In:
Contemporary issues in digital marketing
,
(pp. 105-115)
.
2022
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