Social media and consumer power : opportunities and challenges for digital marketing activities
Agostino Vollero and Chiara Valentini
| Year of publication: |
2022
|
|---|---|
| Authors: | Vollero, Agostino ; Valentini, Chiara |
| Published in: |
Contemporary issues in digital marketing. - London : Routledge, ISBN 978-0-367-55533-7. - 2022, p. 105-115
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003093909-13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012698299