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~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~person:"Abeysekera, Indra"
~person:"Balmer, John M. T."
~person:"Bang, Nguyen"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
International studies of management and organization
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
4
Qualitative market research : an international journal
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Studies in managerial and financial accounting
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Foundations of corporate heritage
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Journal of marketing communications
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Working paper series / Bradford University School of Management
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Brand culture
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Business ethics quarterly : the journal of the Society for Business Ethics
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California management review
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Contemplating corporate marketing, identity and communication
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Corporate reputation review : an international journal
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Facets of corporate identity, communication, and reputation
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of marketing management : MM
1
Journal of risk and financial management : JRFM
1
Pacific accounting review
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
Studies in Managerial and Financial Accounting Ser.
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Studies in Managerial and Financial Accounting Series
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The journal of product & brand management
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The marketing review
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Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
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2013
Persistent link: https://www.econbiz.de/10009782164
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