Organisational marketing : its nature and strategic significance
John M. T. Balmer
| Year of publication: |
2013
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|---|---|
| Authors: | Balmer, John M. T. |
| Published in: |
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century. - London [u.a.] : Routledge, ISBN 978-0-415-66209-3. - 2013, p. 1-20
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| Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782164