Organisational marketing : its nature and strategic significance
Year of publication: |
2013
|
---|---|
Authors: | Balmer, John M. T. |
Published in: |
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century. - London [u.a.] : Routledge, ISBN 978-0-415-66209-3. - 2013, p. 1-20
|
Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management |
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