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~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~subject:"Corporate reputation"
~subject:"Interne Markenführung"
~type_genre:"Aufsatz im Buch"
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Corporate reputation
Interne Markenführung
Brand architecture
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Markenarchitektur
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Brand management
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Internal branding
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Markenführung
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Bureau Véritas <Paris>
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Balmer, John M. T.
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González del Valle Brena, Almudena
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Stuart, Helen
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Reputation Management
3
Foundations of corporate heritage
2
The Oxford handbook of corporate reputation
2
Africapitalism : rethinking the role of business in Africa
1
Brand management in emerging markets : theories and practice
1
Contemplating corporate marketing, identity and communication
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Employer branding for competitive advantage : models and implementation strategies
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing theory and applications ; 2012=Vol. 23
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
The Routledge companion to contemporary brand management
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Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
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2
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
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3
Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
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