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~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
The journal of brand management : an international journal
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European Journal of Marketing
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European journal of marketing : EJM
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Corporate communications : an international journal
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Corporate Communications: An International Journal
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Qualitative Market Research: An International Journal
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Building corporate identity, image and reputation in the digital era
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California management review
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Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
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(pp. 1-20)
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2013
Persistent link: https://www.econbiz.de/10009782164
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