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~isPartOf:"Contemporary research in e-branding"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenführung"
~subject:"Nonprofit organization"
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Contemporary research in e-branding
Journal of marketing management : MM
Journal of nonprofit & public sector marketing
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International review on public and non-profit marketing
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The evolution of nonprofit marketing
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Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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From market orientation to brand orientation in the public sector
Gromark, Johan
;
Melin, Frans
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
Saved in:
2
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
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