//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Contemporary research in e-branding"
~subject:"Markenführung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
7
Konsumentenverhalten
7
USA
4
United States
4
E-commerce
3
Electronic Commerce
3
Online retailing
3
Online-Handel
3
Brand management
2
Innovation adoption
2
Innovationsakzeptanz
2
Auslandsverlagerung
1
Australia
1
Australien
1
Beziehungsmarketing
1
Customer satisfaction
1
Customer service
1
Dienstleistungssektor
1
Erfolgsfaktor
1
Großbritannien
1
Information value
1
Informationswert
1
Internet marketing
1
Kundenservice
1
Kundenzufriedenheit
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Offshoring
1
Online-Marketing
1
Outsourcing
1
Relationship marketing
1
Service industry
1
Success factor
1
United Kingdom
1
Website
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Amtsdruckschrift
Book section
Aufsatz im Buch
2
Language
All
English
2
Author
All
Daugherty, Terry
1
Eastin, Matthew S.
1
Gangadharbatla, Harsha
1
Nan, Ning
1
Smith, Malcolm C.
1
Wan, Fang
1
Published in...
All
Contemporary research in e-branding
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
International marketing ; Vol. 2
4
Celebrity, convergence and transformation
3
Country of origin effect : looking back and moving forward
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of brand relationships
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Marketing performativity : theories, practices and devices
3
Strong brands, strong relationships
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Cutting edge international research
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
Persistent link: https://www.econbiz.de/10003778173
Saved in:
2
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->