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~isPartOf:"Continuing to broaden the marketing concept : making the world a better place"
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Continuing to broaden the marketing concept : making the world a better place
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang
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Carmon, Ziv
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Simonson, Itamar
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Continuing to broaden the marketing concept : making …
,
(pp. 171-192)
.
2020
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