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~isPartOf:"Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of services marketing"
~person:"Bouman, Nijs"
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Gabler Edition Wissenschaft
The journal of business & industrial marketing
The journal of services marketing
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How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
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