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~isPartOf:"Controlling in Theorie und Praxis"
~isPartOf:"Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry"
~subject:"Product life cycle"
~type_genre:"Aufsatz im Buch"
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Controlling in Theorie und Praxis
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Innovation, life cycles and cybernetics in marketing : theoretical conceps in the scientific marketing of drugs and their consequences
Thoms, Ulrike
- In:
Development of scientific marketing in the twentieth …
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(pp. 29-42)
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2017
Persistent link: https://www.econbiz.de/10011620220
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