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~isPartOf:"Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg"
~isPartOf:"Journal of marketing"
~subject:"Customer acquisition"
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Customer acquisition
Kundengewinnung
7
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4
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2
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1
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
Journal of marketing
SpringerLink / Bücher
12
Springer eBook Collection
8
Springer eBooks / Business and Economics
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Edition Sales Excellence
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
Journal of marketing research : JMR
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
BestMasters
2
Essentials
2
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Hamburger Schriften zur Marketingforschung
2
Handbuch Zielgruppenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
2
Management Know-how für die Praxis
2
Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Zeitschrift der Unternehmensberatung : ZUb
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
2
jeder-ist-unternehmer.de
2
Advances in mergers and acquisitions
1
Akquise konkret
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
Banking & finance aktuell
1
Banking and information technology : BIT ; a strategic report for top management
1
Basics
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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ECONIS (ZBW)
7
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1
How to separate the wheat from the chaff : improved variable selection for new customer acquisition
Tillmanns, Sebastian
;
Hofstede, Frenkel ter
;
Krafft, Manfred
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10011697517
Saved in:
2
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
3
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
4
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
5
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
7
Internal Branding als zentrales Handlungsfeld des Corporate Reputation Managements zur Gewinnung und Bindung von Kunden
Kreutzer, Ralf T.
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 205-240)
.
2012
Persistent link: https://www.econbiz.de/10009684813
Saved in:
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