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~isPartOf:"Corporate brand and corporate reputation"
~isPartOf:"Cross-cultural human resource management"
~type_genre:"Amtsdruckschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Managementphilosophie"
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Corporate culture
7
Unternehmenskultur
7
Brand management
4
Markenführung
4
Corporate reputation
3
Firmenimage
3
Beziehungsmarketing
2
Großbritannien
2
Organizational behaviour
2
Relationship marketing
2
United Kingdom
2
Verhalten in Organisationen
2
Welt
2
World
2
Airline
1
Arbeitszufriedenheit
1
Betriebsklima
1
Betriebswirtschaftslehre
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British Airways
1
Business economics
1
Comparison
1
Cross-cultural management
1
Cultural identity
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Fluggesellschaft
1
GLOBE = Global Leadership and Organizational Behavior Effectiveness
1
Interkulturelles Management
1
Internal communication
1
Interne Kommunikation
1
Job satisfaction
1
Kulturelle Identität
1
Narrative Methode
1
Narrative method
1
Organisationstheorie
1
Organization theory
1
Reisevermittler
1
Service quality
1
Services marketing
1
Travel agency
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Article
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Amtsdruckschrift
Reprint
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7
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Case study
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Fallstudie
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English
7
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Hatch, Mary Jo
2
Schultz, Majken
2
Boje, David M.
1
Bungay Stanier, Michael
1
De Chernatony, Leslie
1
Dorfman, Peter
1
Grönroos, Christian
1
Hanges, Paul
1
House, Robert J.
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Javidan, Mansour
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Corporate brand and corporate reputation
Cross-cultural human resource management
Leading organizations : perspectives for a new era
8
Organizational and macro level perspectives
5
SAGE directions in organization studies ; Vol. 4
4
The merger and acquisition process
4
Business ethics and strategy ; Vol. 1
3
Business ethics and strategy ; Vol. 2
2
Chris Argyris : critical evaluations in business and management
2
Critical perspectives on business and management
2
Family business
2
Global-local consumption
2
Globalizing communications
2
HRM defined and in organizational context
2
SAGE directions in organization studies ; Vol. 3
2
Social and organizational information systems research
2
Strategy and globalization ; Vol. 2
2
The impact of culture (continued)
2
BMWI-Dokumentation
1
BMWi-Dokumentation
1
Beiträge zur Hochschulpolitik
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Combining empiricist methods : multi-method research and case studies
1
Corporate crime: cases and explanations
1
Development Centre Studies
1
Employment & social affairs / Industrial relations and industrial change
1
European corporate governance : readings and perspectives
1
Executives and performance
1
Forschungsbericht / Bundesministerium für Arbeit und Soziales / Arbeitsmarkt
1
Forschungspolitische Früherkennung / B
1
Foundations of cross cultural management ; Vol. 1
1
Foundations of cross cultural management ; Vol. 2
1
Foundations of cross cultural management ; Vol. 3
1
Globalizing religions
1
Group and meso level perspectives
1
Individual perspectives
1
Information systems, globalization and developing countries
1
International entrepreneurship
1
International marketing ; Vol. 3
1
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ECONIS (ZBW)
7
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1
Understanding cultures and implicit leadership theories across the globe : an introduction to project GLOBE
House, Robert J.
;
Javidan, Mansour
;
Hanges, Paul
; …
-
2009
Persistent link: https://www.econbiz.de/10003824921
Saved in:
2
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
3
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
4
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
5
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
6
The storytelling organization : a study of story performance in an office-supply firm
Boje, David M.
-
2009
Persistent link: https://www.econbiz.de/10003785200
Saved in:
7
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
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