Would a brand smell any sweeter by a corporate name?
Year of publication: |
2009
|
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Authors: | De Chernatony, Leslie |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 16-40
|
Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
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