//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Corporate social responsibility and environmental management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Perception
Brand architecture
16
Markenarchitektur
16
Corporate reputation
13
Firmenimage
13
Brand management
11
Markenführung
11
Corporate Social Responsibility
9
Corporate social responsibility
9
Public relations
8
Öffentlichkeitsarbeit
8
Brand image
6
Markenimage
6
Corporate branding
5
Corporate culture
5
Unternehmenskultur
5
Consumer behaviour
4
Corporate identity
4
History
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
CSR communication
3
Corporate communications
3
Cultural heritage
3
Kulturgüter
3
Wahrnehmung
3
Brand heritage
2
Business ethics
2
CSR
2
Heritage
2
Nachhaltigkeit
2
Schweden
2
Stakeholder
2
Sustainability
2
Sweden
2
Unternehmensethik
2
Arbeitsverhalten
1
Authenticity
1
Beziehungsmarketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Hur, Won-Moo
2
Jang, Joon Hyo
1
Jung, Chang Mo
1
Kim, Hanna
1
Lauritsen, Britt Denise
1
Perks, Keith J.
1
Published in...
All
Corporate communications : an international journal
Corporate social responsibility and environmental management
Journal of marketing management : MM
Cogent business & management
2
European journal of marketing : EJM
1
Inventi impact: retailing & consumer services
1
Journal of risk and financial management : JRFM
1
Marketing theory and applications ; 2012=Vol. 23
1
Meddelanden från Svenska Handelshögskolan
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
2
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo
;
Kim, Hanna
;
Jang, Joon Hyo
- In:
Corporate social responsibility and environmental management
23
(
2016
)
6
,
pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
Saved in:
3
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->