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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"The journal of product & brand management"
~person:"Langaro, Daniela"
~type_genre:"Article in journal"
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Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
Journal of information & knowledge management : JIKM
The journal of product & brand management
Journal of marketing communications
2
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
2
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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