Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
Year of publication: |
2022
|
---|---|
Authors: | St. Davčik, Nebojša ; Langaro, Daniela ; Jevons, Colin ; Nascimento, Rita |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 1, p. 163-174
|
Subject: | Non-sponsored branding | Perceived value | Social media | User engagement | User-generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
-
Jihad Mohammad, (2020)
-
Arif, Imtiaz, (2020)
-
Bilro, Ricardo Godinho, (2019)
- More ...
-
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
Davcik, Nebojsa S., (2021)
-
An exploratory study of brand success : evidence from the food industry
St. Davčik, Nebojša, (2012)
-
St. Davčik, Nebojša, (2015)
- More ...