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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"The journal of product & brand management"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Werbewirkung
Social Web
330
Social web
330
Internet marketing
178
Online-Marketing
178
Consumer behaviour
162
Konsumentenverhalten
162
Brand management
111
Markenführung
111
Beziehungsmarketing
75
Relationship marketing
75
Brand image
71
Markenimage
71
Viral marketing
65
Virales Marketing
65
social media
64
Social media
61
Public relations
49
Öffentlichkeitsarbeit
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43
Advertising effects
31
Communication
28
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31
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31
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Kwon, Eun Sook
2
Acikgoz, Fulya
1
Aghniadi
1
Antoniadis, Ioannis
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Barrichello, Alcides
1
Borau-Boira, Elena
1
Burnaz, Sebnem
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Chan, Terri H.
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1
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1
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1
Costa, Renato J. Lopes da
1
Dankwa, Dan Duku
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De Cicco, Roberta
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Dias, Álvaro Lopes
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Dodoo, Naa Amponsah
1
Duffett, Rodney Graeme
1
Fantapié Altobelli, Claudia
1
Foreman, Jeffrey
1
Gautam, Omvir
1
Ghouse, Suhail M.
1
Greve, Goetz
1
Ha, Louisa
1
Han, Kyoo-Hoon
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Iacobucci, Serena
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Jaitly, Rahul Chander
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1
Kim, Eunice
1
Kim, Jooyoung
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Koukoulis, Ioannis
1
Lee, Eunmi
1
Lee, Susanna S.
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1
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Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
Journal of information & knowledge management : JIKM
The journal of product & brand management
International journal of advertising : the review of marketing communications
41
Journal of advertising research
36
Journal of business research : JBR
27
Journal of marketing communications
26
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the quarterly review of marketing communications
18
Journal of retailing and consumer services
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Psychology & marketing
10
International journal of electronic commerce : IJEC
9
Journal of current issues and research in advertising
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Cogent business & management
7
Journal of electronic commerce research : JECR
7
Young consumers : insight and ideas for responsible marketers
7
Journal of promotion management : JPM
6
Marketing intelligence & planning
6
Journal of internet commerce
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of marketing research
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
The journal of applied business research
4
The journal of brand management : an international journal
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
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All
ECONIS (ZBW)
31
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31
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
5
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
6
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
9
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
10
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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