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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business research : JBR"
~person:"Gupta, Suraksha"
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Brand management
10
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10
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6
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5
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Gupta, Suraksha
Ko, Eunju
20
Parida, Vinit
20
Sharma, Piyush
20
Vrontis, Demetris
19
Kraus, Sascha
16
Oghazi, Pejvak
16
Bouncken, Ricarda B.
15
Melewar, T. C.
15
Pereira, Vijay
15
Malik, Ashish
14
Foroudi, Pantea
13
Huarng, Kun-Huang
13
Wincent, Joakim
13
Budhwar, Pawan S.
12
Chebat, Jean-Charles
12
Kim, Kyung Hoon
12
Gustafsson, Anders
11
Khan, Zaheer
11
Laroche, Michel
11
Valette-Florence, Pierre
11
Amankwah-Amoah, Joseph
10
Chatterjee, Sheshadri
10
Chaudhuri, Ranjan
10
Diamantopoulos, Adamantios
10
Veloutsou, Cleopatra
10
Walsh, Gianfranco
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Zhou, Kevin Zheng
9
Adomako, Samuel
8
Babin, Barry J.
8
De Chernatony, Leslie
8
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Corporate reputation review : an international journal
Gabler Edition Wissenschaft
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
8
Technological forecasting & social change : an international journal
4
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Management Decision
1
Marketing intelligence & planning
1
Routledge studies in marketing
1
The Routledge companion to contemporary brand management
1
The journal of business & industrial marketing
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
2
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
3
From vineyard to table : Uncovering wine quality for sales
management
through machine learning
Ma, Rui
;
Mao, Di
;
Cao, Dongmei
;
Luo, Shuai
;
Gupta, Suraksha
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
Saved in:
4
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
5
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
6
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
7
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
8
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
9
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
10
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
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