Influence of innovation capability and customer experience on reputation and loyalty
Year of publication: |
November 2016
|
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Authors: | Foroudi, Pantea ; Jin, Zhongqi ; Gupta, Suraksha ; Melewar, T. C. ; Foroudi, Mohammad Mahdi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 4882-4889
|
Subject: | Innovation capability | Customer experience | Reputation | Loyalty | QCA | Configuration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management |
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